Christian Real Estate Blog

Real estate listings land on cell phones

Inman Real Estate News - Real estate listings land on cell phones: "A company that builds real estate-related cell phone technologies announced this week that it has created a technology that allows home buyers to dial up multiple listing service information.

The new tool, called SMS/MLS (SMS is an acronym for 'short messaging service,' or text messaging), allows buyers to search for homes by address, neighborhood, MLS number or a company-created code assigned to a property.

QWASI Inc., which built the new tool, also created CellSigns, a product launched in 2005 that allows buyers to send a text message to receive property information on a cell phone. With that service, cell phone users enter a code as a text message that corresponds to a for-sale property.

'Through partnerships with brokerages, the SMS/MLS system allows buyers to access property information on all active listings,' according to the announcement this week.

With SMS/MLS, brokers provide buyers with access to property listings via a cell phone. As with CellSigns, buyers can schedule showings and request call-backs from real estate professionals. But unlike CellSigns, the sponsoring brokerage will get the call. 'What broker reciprocity does for real estate websites, in that it allows competing brokers to post one another's listings, SMS/MLS does for the mobile real estate market,' according to the announcement."

posted by Justin Smith @ 1/13/2006 02:35:00 PM