Christian Real Estate Blog

Bold Verbage for new Listings

I read this article from the San Diego Union Tribune today-- And wanted to post a quick snippet:

Or: “Picture yourself at the center of downtown excitement. Catching afternoon rays on a sun deck high above the trees. Watching the sun set over the bay . . . .”

Man. Real estate people. They're hogging the thesaurus.

Not long ago, selling homes in San Diego was easy. The market was so hot that all you had to do was write something like this: “House. In San Diego. With, um, some windows.”

And you'd get 47 offers in nine minutes.

Now, though, with more houses being offered for sale and competition for buyers heating up, real estate agents seem to be on the prowl for any lilting adjective they can find.

And little wonder.

It now takes 62 days to sell a house. In June 2004, it took 22 days.

The article was about the new verbage that's popping up in real estate ads these days that trys to "coax" the buyer into a showing with eloquent verbage, wheras just a few months ago, all it took was a listing in the MLS. The times... They are a Changin'

posted by Justin Smith @ 7/17/2006 10:18:00 AM