A Rare Look Into the Mind of Google...
I came across a great post today on some SEO tips. It compiles some of the best quotes from the famous Matt Cutts. Matt has worked at Google for a while now, and is known for his SEO prowess. When he speaks, people listen because he holds the keys to eternal Search Engine Nirvana... The Google Algorithm keys that is. If he doesn't like you, you can say goodbye to your online presence.
Anyways, this post is great because the quotes by Matt contain some rarely given insight into the mind of the Google monster.
A couple of excerpts:
9. LinkAssign unique, descriptive title tag and headings to every page. Vanessa Fox. 2006.
3. Link Google updates their index data — including backlinks and PageRank all the time. However, they export and publish new backlinks and PageRank data approximately every three months. New backlinks and PageRank are meaningless — it is not an update. The information is likely already factored in for awhile before you see it. 2005.
15. Link Google’s is against selling/buying links, and Matt indicates they are good at spotting them — both algorithmically and manually. Sites that sell links can lose their trust in search engines. 2006.
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